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Which stocks are best for cash-secured puts?
The best stocks for cash-secured puts are ones you actually want to own, at a strike you'd happily pay, with a price your account can carry. If you'd be unhappy being assigned, it's the wrong stock.
The short answer
A cash-secured put is a paid promise to buy 100 shares at the strike. So the best stock for one is simply a stock you'd like to own, at a price you'd like to pay. Busy options, a share price your cash can cover, and no earnings inside the trade come next.
If you only want the premium and not the shares, no stock is right. That's a common way put sellers get hurt.
The criteria
- You want to own it. Not "wouldn't mind." Want. If assigned, you're a shareholder, maybe for a long time.
- At the strike, it's a price you'd pay. Write the price before you look at premiums. See cash-secured put strike selection.
- A business you'd hold after bad news. Profitable, sensible debt, easy to explain.
- Busy options. Real Open interest near your strike, a tight spread, trading every day.
- Cash your account can carry. The strike × 100 set aside, at about a fifth of the account or less.
- No earnings inside the trade. A put sold into earnings is a bet on the result.
The "price I'd pay" test
Before you open the Options chain, answer one line:
"I'd be glad to buy 100 shares of this company at $___ and hold them."
Then look for a put at or below that price. If the only puts that pay anything are above your price, there's no trade today. That's fine. A limit order, or waiting, is also a choice.
This test does two jobs. It stops you chasing the premium, and it gives you a ready answer if you're assigned: you got the price you wanted.
Example stocks that fit (as of October 2026, illustrative only)
These are the kinds of established companies people often sell puts on to buy at a lower price. The list is illustrative, and no ticker here is a recommendation. No prices are given; check them yourself.
| Ticker | What the company does | Why it tends to fit | Watch out for |
|---|---|---|---|
| PEP | Snacks and drinks | Steady demand, liquid chain | Small premiums in calm markets |
| HD | Home improvement retail | Strong business, busy options | High share price; housing moods move it |
| LOW | Home improvement retail | Similar business to HD | Same housing sensitivity |
| JPM | A very large US bank | Very busy options | High share price; banks fall together |
| MCD | Restaurants | Steady, liquid | Moves on consumer-spending news |
| ABT | Medical devices and tests | Steady, profitable | Product recalls can move it |
| TXN | Analog computer chips | Profitable, liquid | Chip demand runs in cycles |
Several of these need a large cash set-aside for one put. If one doesn't fit your account, that's a reason to skip it, not to sell a put on a weaker, cheaper company. Our pages on stocks under $50 and stocks under $30 cover smaller accounts.
Canada: cash-secured puts depend on the broker in a TFSA or RRSP, while covered calls are widely allowed. Options permissions differ by broker, so check yours.
A worked example (an illustration, not a trade idea)
A made-up company, XYZ, trades at $80. You've written: "I'd be glad to own it at $72." Earnings are seven weeks away.
You sell a 30-day $72 put for $1.00 and collect $100. Your broker sets aside $7,200.
| XYZ at expiry | What happens | Shares | Premium | Total |
|---|---|---|---|---|
| $58 | Assigned at $72; worth $58 | −$1,400 | +$100 | −$1,300 |
| $66 | Assigned at $72 | −$600 | +$100 | −$500 |
| $71 | Assigned; break-even | −$100 | +$100 | $0 |
| $75 | Put expires; no shares | — | +$100 | +$100 |
| $90 | Put expires; you missed the rise | — | +$100 | +$100 (capped) |
The top row is a 27% fall. You were assigned at your price and the stock kept going. That's still a loss of $1,300. The test doesn't stop that. What it does is make sure you're holding a company you chose, at a price you chose, so the next decision is calmer.
If XYZ drops to $58, the question becomes: would I still buy it here? If yes, you might sell a covered call at or above your $71 cost. If not, read when to stop wheeling a stock.
How this fits with the wheel
Selling puts is the first half of the wheel strategy. The stock you pick here is the stock you'll own when assigned, and the one you'll sell calls on next. So a put stock also has to pass the covered-call checks. See stocks for covered calls.
After a broad market drop, the list of puts that pass the "price I'd pay" test often grows. Our page on wheel candidates after a market drop covers how to use that without chasing.
What to do next:
- Write five companies you'd like to own.
- Next to each, write the price you'd be glad to pay.
- Cross out any where that price × 100 is more than a fifth of your account.
- For the rest, check the earnings date and the chain at your price.
- Paper trade one put to expiry and note whether you'd have been happy if assigned.
Questions
What stocks are best for selling cash-secured puts?
Stocks you want to own, at a strike you'd happily pay, with busy options and no earnings inside the trade. A business you'd hold after bad news matters more than the premium.
Should I sell puts on stocks I don't want to own?
No. If you're assigned, you'll own them. Selling puts only for the premium is a common way put sellers end up holding shares they don't want.
How far below the price should my put strike be?
At or below the price you'd be glad to pay. Many sellers start 5% to 10% below today's price, but the right answer is your own written price, not a rule of thumb.
Can I sell cash-secured puts on expensive stocks with a small account?
Only if the strike × 100 fits your cash. If one put would tie up most of the account, it's better to pick a lower-priced quality stock or wait.
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