Netflix stock (NFLX): what moves it on earnings day
Netflix is usually one of the first big tech names to report each quarter. So its earnings night often sets the mood for the weeks that follow.
This page explains how the stock tends to move. It isn't a recommendation to buy or sell it.
At a glance
| Item | Netflix (NFLX) |
|---|---|
| What it is | The world's biggest paid streaming service, with shows, films, live events and games |
| Where it trades | Nasdaq, ticker NFLX |
| Indexes it's in | S&P 500 and Nasdaq-100. Not in the Dow |
| Earnings | 4 times a year, after the close, usually mid-January, April, July and October |
| What moves it most | Revenue growth, profit margins, guidance, the ad plan, price changes |
| How it tends to move | Moderate between reports, with large earnings gaps |
| Regular hours | 9:30 am–4:00 pm ET, plus pre-market and after-hours sessions |
What the company does
Netflix sells monthly plans to watch its library. It added a cheaper plan with ads in 2022 and cracked down on password sharing in 2023.
Its costs are mostly content: making and buying shows and films. Growth now comes from more members, higher prices and ad sales.
What moves it
- Revenue and margins. Since 2025, Netflix no longer reports member counts every quarter. So traders focus on revenue, operating margin and guidance in the Earnings report.
- Guidance. Its forecast for the next quarter and the full year.
- The ad plan. How fast ad sales grow is a newer number the market watches.
- Price changes. Price rises can lift revenue, but traders watch if members leave.
- Big content and deals. A hit show rarely moves the stock alone. Big sports rights or deal news can.
When it's busiest
- 9:30–10:30 am ET: the open.
- 3:00–4:00 pm ET: the close.
- Earnings night: after 4:00 pm ET, followed by a video interview with management. It often lands about two to three weeks after the quarter ends, early in earnings season.
US stock hours stay 9:30 am–4:00 pm ET all year. Extended-hours times depend on your broker.
Its personality
- Quiet, then loud. Between reports it can trend calmly. On earnings night it often gaps a lot.
- Sets the tone. As an early reporter, its result can move other media and tech names the next day.
- New share count. Netflix did a 10-for-1 Stock split in November 2025. Charts are adjusted, so old levels still line up. But if you look at an old screenshot, the prices will look 10 times higher.
Reading it with our method
Start on the daily chart. Mark the last places price turned around and find the direction. After an earnings Gap, mark the new high and low of that day. They often become the next levels to watch.
On your entry chart, only a candle body closing past a level counts. A spike in after-hours is not a close in regular hours.
Stop first, size second. Example: your stop is $3 away and your plan risks $90. That's $90 ÷ $3 = 30 shares. Use the position size calculator. A math example, not a promise. Losses are always possible, and gaps can jump stops.
Our free StructureX chart tool marks those turning points for you on TradingView. Add it here.
Common mistakes
- Looking for the member number. It isn't reported each quarter any more. Read revenue and guidance.
- Using pre-split levels. An old note that says "watch $900" is from before the split. Re-mark levels on today's chart.
- Chasing the gap at 9:30 am. The first 15–30 minutes after earnings often swing both ways. See gap trading explained.
- Trading the hype of a show launch. One show is a small part of a huge library.
Questions
When does Netflix report earnings?
Four times a year, after the US market closes, usually in mid-January, April, July and October. It's often one of the first big tech names to report. Check Netflix's investor site for exact dates.
Did Netflix split its stock?
Yes. Netflix did a 10-for-1 stock split that took effect in November 2025. Each old share became 10 new ones at one tenth of the price.
Does Netflix still report subscriber numbers?
Not every quarter. Since 2025 it reports member totals only when it reaches big milestones, and focuses on revenue and profit instead.
Is Netflix in the Dow Jones?
No. Netflix is in the S&P 500 and the Nasdaq-100, but not the Dow.
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